The Importance of Crisis Management Training

Without warning, a crisis can affect your home, school, or business. To minimize the impact of a disaster on your business or organization, comprehensive crisis management training is essential. A well developed crisis management program provides your business with the ability to protect your employees as well as your assets. One of the most important assets of your business is your reputation. A crisis that has the potential to damage your good reputation must be dealt with quickly and efficiently.

We recommend that business owners take a good hard look at their current crisis management plans. Then ask yourselves:

  • Is our crisis management plan current?
  • Who is monitoring our plan?
  • Do we regularly rehearse our crisis management plan?
  • Does our crisis management team do what we expect it to do?
  • Do we need to make changes relating to crisis management training?

If you answered “yes” to any of these questions, we can help. We help people, schools, and businesses get back on their feet when a crisis hits. We take into consideration that a crisis can be the result of a natural disaster such as a:

  • Hurricane
  • Tornado
  • Flood
  • Tsunami
  • Earthquake
  • Mudslide

In today’s world, that disaster might just as well be the result of a violent act or an act of terrorism. Violent acts in the workplace are commonly perpetrated by disgruntled current or former employees. Their intent may be to inflict serious bodily harm to others or to destroy company property. Acts of terrorism in schools are uniquely disturbing because the intent is usually to hurt children. While these acts are considered acts of terrorism, we commonly think of terroristic attacks as coming from unfriendly factions. Terrorists come from abroad and from right next door.

Crisis management training should occur at several levels. It should include opportunities for skill-building in the areas of risk reduction, preparation, response, and limitation of further damage. When a crisis occurs, saving lives is the primary objective. After that, the goal is to protect property. In a crisis, a state of near chaos often occurs. Clear thinking and leadership is essential. Proper crisis management training provides direct instruction that will provide crisis managers with the tools necessary to assess and take control of the situation.

The manager may create an emergency response plan, direct rescue efforts, and maintain an inventory of emergency supplies. He or she may be called upon to direct a network of volunteers to assist in recovery efforts. This person may be responsible for public announcements and dispelling rumors. Once the current emergency situation has ended, the crisis manager will immediately work to restore the operations of the business.

The person designated as crisis manager will need to be able to make life and death decisions. Without adequate crisis management training, few people know how to do this. We can help train your manager so that if the time comes, he has the tools necessary to do the job effectively.

We live in a world in which disaster can strike from a number of fronts. With proper crisis management training, your company can be prepared to face and overcome disaster. You can make your world just a bit safer.